Privacy policy

Elira manages this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the "Services"). Elira is powered by Shopify so that we can deliver the Services to you. This privacy policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction, or otherwise communicate with us through the Services. In the event of a conflict between our Terms of Service and this privacy policy, this privacy policy will prevail regarding the collection, processing, and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing the Services, you acknowledge that you have read this privacy policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or another person or that can reasonably be associated with you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that you cannot be identified or reasonably associated with it. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact information, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction data, payment method, payment confirmation, and other payment details.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction information, including items you view, add to your cart, wishlist, or purchase, return, exchange, or cancel, and your previous transactions.

  • Communications with us, including information you include in your communication with us, for example, when submitting a customer support inquiry.

  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information, including information about your interactions with the Services, including how and when you interact with or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

  • Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies;

  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you communicate with us or which Services you use, we may use personal information for the following purposes:

  • Deliver, customize, and improve the Services: We use your personal information to provide the Services, including to fulfill our agreement with you, process your payments, handle your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, facilitate shipping, enable reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

  • Marketing and advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, SMS, or mail, and showing you online ads for products or Services on the Services or other websites, including based on items you previously purchased or added to your cart and other activities on the Services.

  • Security and fraud prevention: We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activities, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account login information secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone.

  • Communicating with you: We use your personal information to provide customer support, respond to you, deliver effective Services, and maintain our business relationship with you.

  • Legal reasons: We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual lawsuits, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes subject to this privacy policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties performing Services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping);

  • With business and marketing partners to deliver marketing Services and advertising; for example, we use Shopify to support personalized advertising with third-party Services based on your online activity across various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share information about you for targeted advertising and marketing based on your online activity across different merchants and websites.

  • When you instruct us, request, or otherwise consent to share certain information with third parties, such as for product shipping or through social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, court orders, and similar requests), to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to deliver and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, to provide and improve the Services for you. Additionally, to help protect, grow, and improve our business, we use certain Shopify enhanced features that include data and information obtained from your interactions with our store, along with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights over the use of your personal information for these purposes. For more information on how Shopify uses your personal information and any rights you may have, visit the Shopify Customer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information via the Shopify privacy portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information on those sites. Information you provide on public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation regarding its use by us or a third party. Our inclusion of such links does not constitute endorsement of the content on such platforms or their owners or operators, except as stated in the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children below the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact information below to request deletion. As of the effective date of this Privacy Policy, we are not actually aware of sharing or selling personal information of individuals under 16 (as defined under applicable law).

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, information you transmit to us may not be secure during transmission. We recommend not using insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may only apply in certain circumstances, and in some cases, we may decline your request as permitted by law.

  • Right of access/knowledge: You may have the right to request access to personal information we hold about you.

  • Right to deletion: You may have the right to request the deletion of personal information we hold about you.

  • Right to correction: You may have the right to request that we correct inaccurate personal information we hold about you.

  • Right to portability: You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Manage communication preferences: We may send you promotional emails, and you can opt out at any time using the unsubscribe option in our emails. If you unsubscribe, we may still send you non-promotional emails, such as regarding your account or orders.

If you reside in the United Kingdom or the European Economic Area (EEA) and are subject to local legal exceptions and limitations, you may exercise the following rights in addition to the rights described above:

  • Object to processing and restrict processing: You may have the right to ask us to stop or limit the processing of personal information for certain purposes.

  • Withdraw consent: When we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawing consent does not affect the lawfulness of processing based on consent before it was withdrawn.

You may exercise any of these rights where indicated in the Services or by contacting us using the information below. For more information on how Shopify uses your personal information and any rights you may have, including rights regarding data processed by Shopify, visit https://privacy.Shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request from an agent, we require proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, contact us using the information below. Depending on where you live, you may have the right to appeal our decision by contacting the information below or filing a complaint with your local data protection authority. For the EEA, you can find a list of supervisory authorities for data protection here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

When we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s model contract clauses or equivalent contracts issued by the relevant competent authority, as applicable, unless the data is transferred to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, call or email us at info@eliracollection.com or contact us at Veldbrugstraat, Zelzate, 9060, BE. For the purposes of applicable data protection laws, we are the data controller of your personal information.